The TikTok opportunity
What the platform means for businesses and SMBs today.
A Leadzai webinar series
Episode 1
From Scrolls to Sales
Understanding the TikTok opportunity
for businesses
Join Simon Fowler, from TikTok, and Nuno Campos, from Leadzai, for a practical conversation about the opportunities TikTok is creating for businesses, what it takes to succeed on the platform, and what advertisers should be preparing for next.
15th of October | 5PM CEST / 4PM WESTJoin the Signal Now
What can TikTok really do
for your business?
TikTok has become an important part of how people discover content, products and brands. But what does that mean for advertisers, especially businesses with limited time, resources and creative budgets?
In this edition of The Growth Signal, we’ll explore what businesses should know about advertising on TikTok, what makes content work on the platform, and how SMBs can compete for attention without a huge creative team.
Expect a practical conversation, real insights from TikTok and a look at what advertisers should be preparing for next.
What we’ll explore
Advertising on TikTok
What businesses often misunderstand, and what they should be doing differently.
Creative that works
What makes short-form video effective on TikTok.
The SMB challenge
How smaller teams can create content and compete for attention without huge resources.
What’s next
Trends and developments advertisers should be watching.
Getting started
Where businesses should focus when exploring TikTok as an advertising channel.
Meet the speakers
Guest speaker
Simon Fowler
TikTok
Simon joins us from TikTok to share his perspective on the opportunities, challenges and future of advertising on the platform.
Host
Nuno Campos
Leadzai
Nuno will lead the conversation, bringing Leadzai’s perspective on digital advertising, SMBs and the evolving opportunities across advertising channels.
Why TikTok
89%
of SMBs say sales increased after promoting their brand on TikTok.**
92%
of users were encouraged to take action after watching a TikTok video.*
3.7%
engagement rate on TikTok, significantly higher than other social networks.***
Sources
* TikTok Internal Data, Global, 2025 | ** Built on TikTok: Small Business Showcase, May 2026 (Newsroom) | *** Statista, TikTok Worldwide Insights 2026
Get the signal before everyone else
Register now and we’ll send your private joining link straight to your inbox.
Discover what TikTok means for businesses today, and what advertisers should be thinking about next.
15th of October | 5PM CEST / 4PM WEST
The Growth Signal
Episode 1
About Leadzai
Leadzai is an AI-powered digital advertising platform helping agencies and marketing providers simplify campaign management and scale performance.
By combining automation, multi-channel advertising, clear reporting and human expertise, Leadzai helps teams spend less time managing campaigns and more time driving growth.
